. . . Too soon?* While cooking dinner tonight, a question percolated up. If this TV network experiment doesn't work out, and my money is on it not working out, how can DM possibly exit the market gracefully? Especially after buying a whole studio and sinking so much money into video production. I mean the cost of this whole "top-down marketing" pilot project must be astronomical. And if he goes month after month without a return on investment -- likely -- how does he face the whales and parishioners who funded it all with their hard-earned dollars? The whole project seems like a Hail Mary pass . . . since nothing else has worked or is working. With ongoing, recurring monthly costs, you can't go on faking it month after month. If this doesn't work, how will he exit gracefully? What next then? ** To me it seems like this could turn out to be his Bernie Madoff moment. Your current pool of investors stops funding you and you can get in trouble fast. Like Madoff did. His house of cards fell pretty quickly once the Ponzi scheme stopped self-funding via current investors and began to unravel in an uncontrollable way. (I watched the movie, LOL!) The other side of the coin is that this TV experiment surprises everyone and booms the COS. Unlikely, IMO, but could happen. (Albeit a 90-yard Hail Mary pass.) * A phrase used by comics after touching on topics that are still too sensitive for people to laugh about. ** A group of Sea Org executives could be trained up to join Elon Musk's first expeditionary space flights to Mars next year. It would be a risky mission but imagine being on the vanguard of setting up the first remote SO bases on another planet. Could generate tens of millions in donations. Woo-hoo!