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Is This the Best Burger in America?

by GQ Magazine
, on Thu Feb 10, 2011 9:04am PST

We don't usually name a Burger of the Year. But the Umami Burger from L.A. ain't no ordinary burger. Alan Richman breaks down the secrets of its addictive taste.

It's half beef and half beyond belief.

I arrived in Los Angeles not much taken with umami, at least not the way true believers are. Too much mysticism, not enough science. Nor did I care much for the L.A. burger culture, not like the locals. Too many toppings, not enough meat.

Then I tasted the Umami Burger, Adam Fleischman's cross-cultural merger of Japanese ingenuity and American know-how. And I thought to myself, This is a man among burger men, worthy of our adulation even if he's always wearing a T-shirt with an Umami Burger logo. (These days, even the greats can't resist self-promotion.)

Fleischman, the founder of the modest but ever expanding four-shop Umami Burger chain, has rethought every element of the hamburger experience. The bun. The meat. The ketchup. The toppings. Even valet parking. Yes, at the original Umami Burger joint on La Brea, 900 square feet of utter simplicity across the road from a Goodwill store, every burger comes with parking, the ultimate in West Coast customer service.

Elsewhere in L.A., the burger world is in disarray. So desperate is the situation, so uncertain are the natives, that at least one establishment specializing in burgers is flying in chopped meat from the LaFrieda purveyors in Manhattan. The old L.A. order—In-N-Out Burger, Fatburger, Bob's Big Boy, Tommy's—is in retreat.

Fleischman's savory umami master sauce puts to shame other "secret sauces," which tend to be orange goo. His organic housemade version of MSG might well carry the DNA for umami (assuming you believe umami exists). His umami-loaded ketchup tastes like a purer, fresher, tinglier clone of Heinz. He defines his discoveries as fulfilling a craving for "that which cannot be explained."

His face belongs on the Mount Rushmore of the burger world.

Who is this man? I sat down with him, and he brushed aside his life in a dozen words: Born in New York. Liberal-arts grad. Owned wine bars. Sold them. That's it. (His wife and kids didn't come up until later. She likes her burgers well-done, which doesn't please him. His son calls his father's masterpiece the "mommy burger," which does.) It is as though he lived an inconsequential existence until being reborn as a burger man, fated to do little else, although now he's thinking about an umami pizza chain.

Umami, heralded by Japanese scientists as the fifth taste (after the basics of sweet, sour, bitter, salty), is voodoo science to me. Others are convinced of its authenticity, based on the alleged discovery of a taste bud for glutamate, the building block of the umami concept.

Fleischman is credible because he has focused on flavor, not chemistry. He studied umami tastes, most of them having to do with aging or fermentation, and made certain they were sprinkled on, poured into, and piled atop his burgers. I tasted his patty the American way, plain, with nothing on it, and it was pure and wonderful. I tasted it the Asian way, served with toppings, rubs, and sauces, and a different sort of brilliance emerged. It was deeper, more sensuous, both head-spinning and mind-expanding.

He's also created a Peking-duck burger with hoisin sauce, a crabmeat burger with lemon-miso dressing, and a Stink Burger incorporating anchovies, onions marinated in fish sauce, and ripe Taleggio cheese. It's clear that he has looked into the heart of the burger and seen what others have not.
 
Didja ever notice…?

Back in the olden days, I was destined to live forever. Back in the days of yore, I had time on my hands, attention to cast around, and energy to invest in people and things that I would not invest in today. I was the Fool depicted in Tarot, the Fool represented by zero, the Fool of no experience.

The significance of the Fool Tarot card deals with that youthful exuberance we feel when starting out on a new adventure, or taking a journey of faith. We feel anticipation, butterflies flutter in the stomach, and our skin prickles with excitement for our journey is underway, and we're unstoppable!

However, along with this passion comes impetuousness. The Fool makes no plans, or gives no thought to possible complications along the way. Happy to be doing something different, the Fool blindly sets out where all others may fear to tread.

When contemplating the meaning of the Fool in Tarot, think of Joseph Campbell's remarkable statement: "Follow your bliss." We can see this attitude in this card. This is a wonderful outlook, but we must also note the lack of care about consequences: Blind faith is the Fool's only guide. <tarotteachings.com/fool>

+++

Basic Tarot Story
With all his worldly possessions in one small pack, the Fool travels he knows not where. So filled with visions and daydreams is he, that he doesn't see the cliff he is likely to fall over. At his heel, a small dog harries him (or tries to warn him of a possible mis-step).

Being number zero, the Fool is the card of infinite possibilities. The bag on the staff indicates that he has all he needs to do or be anything he wants, he has only to stop and unpack. He is on his way to a brand new beginning. But the card carries a little bark of warning as well. Stop daydreaming and fantasizing. Watch your step lest you fall, ending up looking the fool.

The Fool represents a time of newness, a time when life has been "re-started" as it were. The person feels that they are back at zero, whether that be in romantic affairs, or career, at their job, or intellectual pursuits. Far from being sad or frustrating, the Querent [Seeker] feels remarkably *free*, light hearted and refreshed, as if being given a second chance. They feel young and energized.

In addition, they likely have no idea where they're going or what they're going to do. But that doesn't matter. For the Fool, the most important thing is to just go out and enjoy the world. To see what there is to see and delight in all of it.

Unfortunately, in this childlike state the person is likely to be overly optimistic or naive. A Fool can be a Fool. This is the card likely to turn up when a Querent [Seeker] is thinking of investing his money in a new, "sure fire" business. Or when the Querent [Seeker] is sure that it's "love this time!" Like the Fool, they're so busy daydreaming of what might be that they're ignoring what is. They're about to fall right off a cliff. It's time for them to listen to that watchful little dog, which might be a concerned friend, a wise tarot reader, or just their instincts.

As a card, the Fool ultimately stands for a new start. When it turns up the Querent [Seeker] might be about to make a move, not just to a new home, but new job, new life. There's more than just change, renewal, and a brand new beginning in the Fool, there's also movement, a fresh, exciting new time. <www.aeclectic.net>

+++

Today I am the Fool of experience having cycled away from zero and back again--only now I am a zero Fool with experience. I have been through the school of hard knocks. I have learned when to hold 'em, when to fold 'em, when to walk away, and when to run. My time, as a natural course of living, is running out. My attention has been honed by experience. I have physical, emotional, and spiritual energy, but I am stingy with its dispersal. Working in business taught me about Return On Investment (ROI).

Didja ever notice that some movies or shows are worth attending, some books are worth reading, some TV is worth viewing, and some not? Didja ever notice that some people are worth listening to, and some are not? Some internet posters are worth reading, some are not. Some people are worth striking up a conversation, and some are not. And so on… Discernment. Discernment precedes a safe investment and maximal ROI. The ROI I seek is simple. If money is involved it must rest on what my old boss used to call psychic income. Money alone is not a good investment. Psychic income is all the things besides money that make a relationship, business or otherwise, worth the investment of time, energy, effort, attention, and so on. This is what the Fool has learnt. Carmelo understands this.

That's really all I wanted to say. I simply got carried away with discovering the archetype I was dramatizing when I got started in Scientology--or just about anything else. :omg:

P.S. Most of this post is not my original work. Follow the links above to give credit where credit is due.

I resemble that remark.
 

lkwdblds

Crusader
Another new video by Lakey

I found the second of my two no videos made last Friday for youtube by Tatiana. In this one, I describe my experiences receiving an Ethics handling, a PCA test and evaluation and some follow up auditing, all from Candy. There is no doubt that I am plugging Candy's services but what's wrong with that? She is excellent at what she does (world class as a matter of fact), her fees are extremely reasonable at this time and I did get the gains that I describe on my video. There is nothing wrong about being honest and promoting someone who has helped one.


http://www.youtube.com/watch?v=HuYJRwIFWRU

How's that for a testimonial!
Lakey
 
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Infinite

Troublesome Internet Fringe Dweller
Hey Lakey

I see you and Dex are being described on YouTube as "Independent" Scientologists. Does that mean you are now sipping the M&M KoolAde rather than the Freezone flavour?
 

lkwdblds

Crusader
Hey Lakey

I see you and Dex are being described on YouTube as "Independent" Scientologists. Does that mean you are now sipping the M&M KoolAde rather than the Freezone flavour?

Thank you for your comment, Infinite! I noticed the byline which appears at the end of your posts and I don't want to be free of Scientology per se, I only want to be free from the bad aspects of it in both Tech and Admin. As I said on my video, we base everything on workability.

In almost every subject or technology, there are usually some parts that are workable and some that are not. What I and my associates are going for is to cull out only the good parts of a subject and discard the remainder.

For example, LRH said that all Psychiatry is suppressive, all gays are at tone level 1.1, all Psychology, though not as bad as Psychiatry, is harmful and is mostly false data. In my own personal experience, I have not found any of these 3 statements to be true. I intended to be free of these three statements of LRH and my intention worked like a charm and I am now truly free of them. The same goes for the Thursday at 2:00 PM stat cut off deadline which Hubbard decreed for all his orgs. I intended that I never adhere to that policy and "voila", my postulate worked and I am free of it.

I will take tech from Nazism, if it has value. Their policy on automobiles led to the Volkswagen which made a low cost but excellent auto available for the average European family of that time. Their policy to extend high speed autobahns to all corners of their Reich led to our own Interstate Freeway System. Also, I hear that they were good in getting the trains to run on time. If I was building a nation, I would research their technologies in these 3 areas. The policies that led to racial laws and extermination camps, I would set myself free from. Ditto for the concept of destroying and taking over neighboring nations.

Workability is the key. A statement that seems relevant is "Do not throw the Baby out with the bath water."
Lakey
 

Infinite

Troublesome Internet Fringe Dweller
Thank you for your comment, Infinite! I noticed the byline which appears at the end of your posts and I don't want to be free of Scientology per se, I only want to be free from the bad aspects of it in both Tech and Admin. As I said on my video, we base everything on workability.

I'm interested to see you willing to embrace the Nazi policies which led to the creation of the VW and the autobahns - remember, however, they relied on the blood, sweat and tears of slaves.

I note, however, you have avoided answering my question, specifically: are you now aligned to the Independents as per Marty Rathbun? Perhaps you are an independent (with the small 'i') and have no affiliation??
 

Infinite

Troublesome Internet Fringe Dweller
Thank you for your comment, Infinite! I noticed the byline which appears at the end of your posts and I don't want to be free of Scientology per se, I only want to be free from the bad aspects of it in both Tech and Admin. As I said on my video, we base everything on workability.

I've been pondering on your comment in regard to my sig. Here's an example of how Scientology thinking will leave you trapped in Scientology:

Space is a viewpoint of dimension.

. . . the above statement is a logical fallacy in that it uses subordinate clauses to define the term. Its exactly the same as saying: "a car is a steering-wheel of a brake-pedal" - i.e., meaningless. Now, someone suffering from Scientology thinking will be able to make sense of the original statement, especially when they are required to word-check it until they do or head off to Ethics to have their doubts handled. Most likely, they will just accept it without actually understanding it to save the grief and then dub in "eyeholes into a park" which, when compared with the actual wording, is diametrically opposed.

I'm fascinated that people wishing to introduce the subject of Scientology to outsiders would use the Axioms. Consider the first Axiom:
Life is basically a static.

DEFINITION: A life static has no mass, no motion, no wavelength, no location in space or in time. It has the ability to postulate and to perceive.

This statement is riddled with logical fallacies. For just one, I am amazed no Scientologist ever bothered to word-clear "static" in a wog dictionary. If they had, they would have found that it is an adjective, not a noun. Consequently, the statement is exactly the same as saying: "life is basically a purple" - i.e., meaningless. Even then, did no Scientologist ask themselves: "in the absence of mass, wavelength, location, space, nor time, what would there be to consider or postulate upon?"

And remember, the Axioms aren't just any old thing. They are the logical percepts which underlie the entire subject, each building upon the other. Yet, the first one is FAIL, ipso facto, all others also FAIL.

Of course, I'm not using Scientology to explain Scientology - just logic and critical thinking. As my sig says . . .
 

lkwdblds

Crusader
Wrong!

I'm interested to see you willing to embrace the Nazi policies which led to the creation of the VW and the autobahns - remember, however, they relied on the blood, sweat and tears of slaves.

I note, however, you have avoided answering my question, specifically: are you now aligned to the Independents as per Marty Rathbun? Perhaps you are an independent (with the small 'i') and have no affiliation??

You are so wrong. The VW was developed in the mid to late 1930's by Dr. Ferdinand Porche. Development costs were paid for by the Nazi Government under an agreement worked out with Dr. Porche. Their factory opened in 1938 when the first VW bugs rolled off the line. Not one slave laborer worked on the VW's for family use nor on in building the factory in Wolfsburg which produced them.

VW production for civilians was completely halted when the war started. The factory was converted to war production. VW's morphed into Jeep like vehicles during the war, the sedan was not produced at all. The Jeep like vehicles were produced for off road and sports use in the USA during the 60's and 70's. Do you remember the VW "Baja Bug"?

To my knowledge, no slave laborers worked at Wolfsburg during the war. The slave laborers were used to build heavy armaments and ammunition, critical for the Nazi war effort. Building jeep like vehicles was not important enough to the German war effort to employ slave labor.

The VW factory was bombed out in 1944 and stopped producing anything at that time. It landed in the British zone of occupation when the war ended in May, 1945. Some British decided to repair the factory and get it running again in 1945. A trickle of "Bugs" started being produced and by 1946, the 10,000th Bug was announced.

The factory was offered to British car makers and they did not want it. It was then offered to Ford Motor Co. in the USA. An exec with Ford told Henry Ford II that, "What we are being offered is not worth a damn!" Hence, Ford declined.

By 1949, West Germany, was formed and their government took over the factory. A very bright and dedicated man named Heinz Nordhoff was selected to run the factory. He put his heart and sole into VW and made it his life's work. By 1950, the factory was making over 100,000 per year. Dr. Porche came to visit Nordhoff at the factory late in 1950 or early in 1951. His beloved People's Car was being made in large numbers on the assembly lines. Very shortly afterward, Porche died at age 76 and his son took over his Porche business. He was very lucky that he got to see his dream of a People's Car come to fruition.

One of Hitler's successful actions was in putting Germans back to work after the hardships of the great depression. The autobahns begin to be built in the mid 1930's by German workers. Its very possible some slave labor was used to expand the autobahns during WWII, I am not sure. The main point is that the autobahns were laid out and built in the mid to late 1930's and all the early work used German labor.

Using slave labor to produce armaments for a war effort would definitely be one trait of Nazism which I would reject and "free myself of".

AS TO M & M
I did not know what you meant by M & M. Now I figured out that it means Marty and Mike. To answer you, I offer you two sources, one is the definition of the word "independent".

Here is one definition:

free from external control and constraint; "an independent mind"; "a series of independent judgments"; "fiercely independent individualism"
wordnetweb.princeton.edu/perl/webwn - Definition in context

Here is another definition which is even more specific:

Independent - Definition and More from the Free Merriam-Webster ...not dependent: as a (1) : not subject to control by others : self-governing (2) : not affiliated with a larger controlling unit <an independent bookstore> b ...

The other source is my video above which you responded to. Before you made your comments, it would have been smart for you to have watched my video as it answers all your questions. Why comment on something you are not well informed on? Isn't it better to do your homework and hear what someone has to say rather than just comment based on a tag put up to describe a photograph?
Lakey
 

Ted

Gold Meritorious Patron
Terrific pictures Lakey :happydance: THANKYOU!

GREAT post Ted. :hattip:

Gee.....he seems familiar
TheFool_1.gif

http://www.tarotteachings.com/fool-tarot-card-meaning.html
Good return on investment expanding your link. I think I've got 5 sets of Tarot Cards from the Spiral Circle bookstore. Never studied how to use em though. So unlike me. Such pretty pictures to look at. I've studied the major and minor arcana but only for the artwork.



I have long felt that a lifetime should be viewed--by me of course--as a work of art. That makes the following question from the above referenced web page worthy of consideration:

If my life is my message...what kind of message am I sending?

I believe I have a worthy message. The question remains, how do I bring it to market? :yes:
 

lkwdblds

Crusader
I don't know whether to laugh or cry!

I've been pondering on your comment in regard to my sig. Here's an example of how Scientology thinking will leave you trapped in Scientology:



. . . the above statement is a logical fallacy in that it uses subordinate clauses to define the term. Its exactly the same as saying: "a car is a steering-wheel of a brake-pedal" - i.e., meaningless. Now, someone suffering from Scientology thinking will be able to make sense of the original statement, especially when they are required to word-check it until they do or head off to Ethics to have their doubts handled. Most likely, they will just accept it without actually understanding it to save the grief and then dub in "eyeholes into a park" which, when compared with the actual wording, is diametrically opposed.

I'm fascinated that people wishing to introduce the subject of Scientology to outsiders would use the Axioms. Consider the first Axiom:


This statement is riddled with logical fallacies. For just one, I am amazed no Scientologist ever bothered to word-clear "static" in a wog dictionary. If they had, they would have found that it is an adjective, not a noun. Consequently, the statement is exactly the same as saying: "life is basically a purple" - i.e., meaningless. Even then, did no Scientologist ask themselves: "in the absence of mass, wavelength, location, space, nor time, what would there be to consider or postulate upon?"

IMHO - The thing that does the postulating has no mass, wavelength, location, space nor time but it is the creator of these things. It is outside the universe of matter, energy, space and time but for the purposes of playing a game can consider itself to be inside or outside that which it has created. Taking up your last clause above, "what would there be to consider or postulate upon?" Well, it postulates precisely upon those things which it has created! It is not made up of those things, it creates them and then postulates on what it has created.

True, the concept is a little tricky but it is not rocket science.


And remember, the Axioms aren't just any old thing. They are the logical percepts which underlie the entire subject, each building upon the other. Yet, the first one is FAIL, ipso facto, all others also FAIL.

Of course, I'm not using Scientology to explain Scientology - just logic and critical thinking. As my sig says . . .

Yea, you are definitely using Scientology to discredit Scientology in your comments on the Axioms. Based on your own sig, you can not use Scientology to explain Scientology hence you can not use Scientology to discredit Scientology either. In fact, you used Scientology to discredit Axiom I and therefore by your belief system, Axiom I must be true and since the whole system of Scientology rests upon that one Axiom, then Scientology must be true. Thanks for clearing this up!!

Yawn, I am certainly not going to fight this whole battle with you here in a series of posts. You are entitled to your opinion. If you are happy with it, I am happy for you.

I do have an opinion and it is that you are shut off from the fruits of observation. I may be wrong on that but it is simply my opinion. I take issue with your claim that you are using logic and critical thinking skills. To my way of thinking you are not looking deep enough nor discerning between similarities and differences.

EXAMPLE: Nazi's used slave labor in WWII and that was very evil and bad. Therefore, we should not look at what Hitler did to quickly pull Germany out of the Great Depression before the war started when there was no slave labor.

How far back do you go with your logic and critical thinking skills. Do you accept any information at all from the past? If not, do you use critical thinking and logic from scratch to establish your own parameters? Do you have any basic building blocks or Truths which you consider inviolate and self evident?

Well, good luck with your point of view! I hope it serves you well and that you lead a happy and productive life, using the tenets which you hold dear. I wish you the best and do not in any way wish to argue with you or change you.

BTW, does your system of beliefs allow you to grant others to believe as they wish without trying to enforce your own beliefs on them? My system does that and I would hope that you and I can agree on that one point.
Lakey
 
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Ted

Gold Meritorious Patron
Yawn, I am certainly not going to fight this whole battle with you here in a series of posts. You are entitled to your opinion. If you are happy with it, I am happy for you.

I do have an opinion and it is that you are shut off from the fruits of observation. I may be wrong on that but it is simply my opinion. I take issue with your claim that you are using logic and critical thinking skills. To my way of thinking you are not looking deep enough nor discerning between similarities and differences.

EXAMPLE: Nazi's used slave labor in WWII and that was very evil and bad. Therefore, we should not look at what Hitler did to quickly pull Germany out of the Great Depression before the war started when there was no slave labor.

How far back do you go with your logic and critical thinking skills. Do you accept any information at all from the past? If not, do you use critical thinking and logic from scratch to establish your own parameters? Do you have any basic building blocks or Truths which you consider inviolate and self evident?

Well, good luck with your point of view! I hope it serves you well and that you lead a happy and productive life, using the tenets which you hold dear. I wish you the best and do not in any way wish to argue with you or change you.

BTW, does your system of beliefs allow you to grant others to believe as they wish without trying to enforce your own beliefs on them? My system does that and I would hope that you and I can agree on that one point.
Lakey


Damn, Lakey. You are coming on strong. I like this new self on display, or maybe it's an old self reemerging. Anyway, you get thumbs up. :thumbsup::thumbsup::thumbsup:
 
G

Gottabrain

Guest
...did no Scientologist ask themselves: "in the absence of mass, wavelength, location, space, nor time, what would there be to consider or postulate upon?"

I like this question.

Lakey, I would be interested in your views on this, if you would.
 

lkwdblds

Crusader
Thanks for the compliment!

^^^:clap::clap::clap:

Lakey, you're an awesome history buff. Great post. Moooore please!

Its great to get your acknowledgement, Gottabrain! I owned a book called, "A Small Wonder" back in the early 70's which was all about the story of the VW.

I had with me while on staff at CCLA and Yvonne saw me reading it once. She asked about it and I told her that it was the VW story. She said, well VW is a successful action so maybe you can learn something from it. I tried to talk to her one other time, telling her about how Dr. Nordhoff built VW up from scratch to a giant organization in just a few years. She frowned and turned away from me to talk to someone else.

I surmised that she wanted us to get our tech from LRH only. A book about a successful company may contain a bright idea or a pearl of wisdom but was no substitute for LRH tech.

Besides that early book, I own several large picture books with the full history and stats of all VW production and models all the way from 1938 to the New Beatle in the 21st century.
Lakey
 
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