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Dissem Cycle

jerryf25

Patron
Not until a couple of years after joining Scn. did I realize that a specific formula had been used to persuade me to sign up for services:

(from Policy Letter 23 October 1965, “Dissemination Drill”)

“There are four steps that must be accomplished with the individual and they are listed in the order that they should be done:

1. Contact the individual: this is plain and simple. It just means making a personal contact with someone, whether you approach them or they approach you.

2. Handle: if the person is wide open to Scientology, and reaching, this step can be omitted as there is nothing to handle. Handle is to handle any attacks, antagonism, challenge or hostility that the individual might express towards you and/or Scientology. Definitions of “handle” – to control, direct. “Handle” implies directing an acquired skill to the accomplishment of immediate ends. Once the individual has been handled you then -

3. Salvage: Definition of salvage: “to save from ruin.” Before you can save someone from ruin, you must find out what their own personal ruin is. This is basically – What is ruining them? What is messing them up? It must be a condition that is real to the individual as an unwanted condition, or one that can be made real to him.

4. Bring to understanding: Once the person is aware of the ruin, you bring about an understanding that Scientology can handle the condition found in 3. This is done by simply stating Scientology can or by using data to how it can. It’s at the right moment on this step that one . . . directs him to the service that will best handle what he needs handled.”


A different version:

1. Establish a comm line with a prospect. Appeal to what they would like to be, do, have or know more of in life.

2. Have them identify things they have not succeeded at until you are able to . . .

3. Get their agreement that they have a significant problem in their life.

4. Convince the prospect they are incapable of repairing the supposed problem without your personal help or your organization’s help.

5. Sell them expensive services to address the supposed problem area.
You may need to first sell them less expensive services to get them into the habit of doing business with you. Then hit them with the expensive services.

6. Provide the agreed upon service. Be sure it includes useful data and generates positive feelings in the customer. Do not provide a service that fully or permanently heals the unwanted condition.

7. Repeat steps 1 through 6 to collect additional money.


Ideas for protecting yourself from the above type of recruitment

Recognize steps from the above pattern that you have previously experienced or are currently experiencing.

Do not submit to attempts to impose the viewpoint that you are a flawed being with a significant problem you are incapable of resolving.

Remind yourself of your divinity and strengths, not your weaknesses and failures. Try on for size the idea that you have the ability to change whatever you want to in your life without buying expensive services.

If there is some validity to their analysis of your weak areas, make a conscientious effort to improve, but without great expense or belittling yourself. Spend more time identifying and utilizing your strengths. Refer to Soar With Your Strengths by Donald Clifton or Go Put Your Strengths To Work by Marcus Buckingham.

Improve your ability to learn from various appealing philosophies and religions without surrendering your rationality or bank account. Make your own synthesis by integrating your current knowledge, values and successful actions with whatever the other group is offering that appeals to you.


Two Warning Signs

1. Does the group emphasize purchasing a lengthy series of expensive services arranged similar to Ron Hubbard’s Bridge?

2. Is there too much emphasis on a specialized vocabulary?
How much is too much? You decide. Too much specialized jargon can interfere with creatively synthesizing what the group is offering with your current beliefs and successful actions.
 
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Bea Kiddo

Crusader
Thanks Jerry, This is really good.

I just wanted to add something I was thinking this morning that somewhat relates to this thread too:

regarding the OCA and evaluations, from the C/S viewpoint:

Down on the left= out of valence
Down on the right= psychotic


This is factual per LRH and is the only way that C/Ses read OCAs. They do not read the evaulations done, nothing.

Its right in the Tech dictionary, that def. It comes from Expanded Dianetics HCOB, but is used in all C/Sing tech.
 
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