"Never use lies in PR" is what Hubbard called "PR of PR," or "nicey nicey PR."
It's that part of Scientology PR tech, placed on display, that shrouds the rest (less visible) part of Scientology PR tech.
"Statements one makes can be curved. 'She had a birthday party', becomes 'The delinquents inner circle gathered yesterday for a sex orgy and pretended to the police that it was a birthday party. No one was jailed'."
L. Ron Hubbard, 'PR Series 18'.
"The only safe public opinion to head for is they love us and are in a frenzy of hate against the enemy... this means standard wartime propaganda is what one is doing... Know the mores of your public opinion, what they hate. That's the enemy. What they love. That's you."
L. Ron Hubbard, 'Battle Tactics'.
The overt/covert nature of Scientology:
http://www.forum.exscn.net/showpost.php?p=392666&postcount=42
'Scientology PR tech' thread:
http://www.forum.exscn.net/showthread.php?t=1911&highlight=scientology+tech
L. Ron Hubbard, on "inventing facts," from an April 1955 'HCOB':
"A datum is an invention which has become agreed upon and solidified... When it is thoroughly agreed upon it becomes, then, a truth.
"The word 'lie' is simply 'an invention with a bad connotation'... Thus society frowns upon the invention of facts."
Another notable quote, this from the loose-lipped 'PDC' lectures,
"It's a trap not being able to prevaricate."
And then there's the old reliable,
'TR-L', the Training Routine for Lying.
And, of course, there's the first half of the Fair Game Law,
"Trick and lie to."
And then there's Scientology's multi-layered PR Tech, which, of course, per the pattern, dishonestly announces its own honesty while, further in, instructs on how to manipulate, and further in still, instructs on how to mislead and lie. (Sneaky.)
These things are as much a part of subject as the "auditing comm cycle," and discharging tension by finding "earlier similars" (wording is Korzybski's), and these ingredients, along with others, combine - per the founder's design - making Scientology.
In Scientology, lying is only supposed to flow downward, with Hubbard and the hierarchy free to lie to Scientologists, but Scientologists expected to obey, and to open their minds completely to inspection by the organization.
It shouldn't be surprising that a 'Good Scientologist' is willing to lie to those he sees as below him: the "DBs," "SPs," and the "Wogs."
It's quite a system: an 'applied philosophy' that make liars out of good people, who - themselves - have been lied to.
The first step to unraveling this mess is to describe it.