"Deadly serious" stuff too.
A Scientologist, on "OT 3," has read 'KSW' many times, and been subjected to months - probably years - of promo and hype about the "OT levels," especially "OT 3." With "OT 3," the doors are flung open to becoming a super being with an eternal future of freedom, power, and infinite pleasure, without "OT 3," the person is destined to become a "BT" in an eternity of stuckness, oblivion, and infinite pain.
"Incident 1" (and "Incident 2," also) is a significance, a significance told to the Scientologist through his "OT 3" materials. It's presented along with writings and actions - such as repair lists - that look familiar, and are part of ordinary auditing, so it seems somehow credible, even though incredible. Once the significance is accepted as an "incident," it can be "confirmed," as an "incident," to the person by his meter that "will tell" him, by reacting (reading) - and if it doesn't react (read) on a meter then he knows he's in really big trouble and in really bad shape.
Once it is regarded as an incident, then it can act as an incident, be fixated upon, and be a problem. It can also be dispensed with and resolved, much to the person's relief as he sees his needle float, which is confirmation that it all must be true, and that Scientology really is the way.
Some stress, in the body and "space" of the person, naturally exists. Add a significance to that already existing stress that adds even more (envisioned "endless agonized") stress, then do various things to that stress; the stress usually, eventually, dissipates, and the needle eventually floats: happy "pre-OT," ("Infinite Pleasure") who finally attests to "OT 3," and has a huge win knowing that "his future" (next "endless trillions") "is assured" (and will not be "agonized" like those who haven't followed the carefully "taped path" etc.
One heck of an "aberrative pleasure moment," and a nasty trick by L. Ron, the glue-you Guru.
Note: For the glue to be effective, the lacquer/solvent ratio must be just right.