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"Know the mores of your public opinion, what they hate. That's the enemy. What they love. That's you."

Confidential 'Battle Tactics', L. Ron Hubbard

"The objective is to be identified as attackers of popularly considered evils. This de-classifies us from former labels. It re-classifies our attackers as evil people."

Confidential 'Black Propaganda', L. Ron Hubbard

About the overt/covert Scientology template (for newbie lurkers):

http://www.forum.exscn.net/showpost.php?p=19183&postcount=1

"PR is overt. Intelligence is covert."

"[Public Relations is] the technique of communicating an acceptable truth - and which will attain a desirable result."

"Accused of drug smuggling, one can show he's a member of the anti-drug league."

From the 'PR Series'

"Your psychology is advanced and wonderful. It hypnotizes people. It predicts their emotions, for you are their ruler."

The 'Affirmations', L. Ron Hubbard
 
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