IMHO, I think Hubbard actually believed he found the greatest thing since the invention of Fire or the wheel, his theory of engrams, secondaries and locks, and tried to prove it all the while building an organization or crowd. Don't forget he told Sarge he failed. And he did.
I think Hubbard actually hypnotized himself or convinced himself, if you will, into believing this, that he was the Saviour of mankind, and he used every trick in the book to get people involved all the while trying to make it go right, and at the end he said he failed. Every trick in the book includes every literally device, rhetoric, sublime rhetoric, PR & Marketing, character assassination, etc.
Unfortunately, using every trick in the book created mindless fanatics, if you will, towards scientology for the cause. As McMaster said, auditing could have been a beautiful thing, but hubbard corrupted it. (I'm not advocating auditing now, just pointing out what McMaster said).
Hubbard believed the Emeter was true and his theories of thoughts having mass. But he was wrong, his analysis was incorrect, IMHO.
See, for me, how could he do what he did, as far as writing all the policies, advices, HCOB's etc, how could he do that if it was a con from the get go. But, it is a con in the sense that there are no clears or OT's.
What pisses me off is DM. That fucker probably knows that there are no clears or OT's and he has perpetuated the con.
Yeh, Gib. Hub had to believe it, because it made him a God. To doubt it for one minute made him a scamming conman, a ruthless psychotic, a lying, scheming, pathetic fake. To say he failed still made him a martyr for the cause. Oh poor Hub. But the primary cause was to be rich, powerful, worshiped and admired. If that meant Scn would destroy thousands in the process, it was the 'greatest good for the greatest number' and those guinea pigs were just collateral damage because his concept of good was so much higher than everyone else's and his vision so amazing, etc. etc.
It was about power, fame, ego and vanity. That was the ambition and motivation, and that's what kept him intimately involved with everything and prevented any genuine research or sane direction. It prevented honest evaluation or fair criticism. Everything was always super wonderful and the best on this planet, and then it would be improved and again be the best on this planet. Mistakes and tragedies hidden and shoved under the carpet for the sake of Hub's vanity and ego.
He was delusional and psychotic. He wasn't the least bit compassionate or humble and lived out his delusions of grandeur for his own sake.
I think DM is very similar.