RFO Survey

[sp declared]

Is there anyone who can direct me to a place where I can find the pl on the "Really Find Out" Survey? or a summary that pretty much explains its technology?

Has it ever been posted on the internet?

Thank you for the help.

Sp Declared

 

[Dulloldfart]

Is there anyone who can direct me to a place where I can find the pl on the "Really Find Out" Survey? or a summary that pretty much explains its technology?

Has it ever been posted on the internet?

Thank you for the help.

Sp Declared

Never seen one on the Internet, but if you've been surveyed with one you know what it's about anyway. Plus you probably got surveyed wrong because the issue contains a silly typo! Heh.

Here goes, from memory:

1. Go through as many success stories or old surveys as you can find, or even get creative and write some but this is not the best way, of WORDS and PHRASES connected with your product, say 20-40 choices.

2. Get your target public to grade each word or phrase as "very wanted", "wanted", "unwanted", "very unwanted". (The typo in the issue was the omission of the third grade, "unwanted".)

3. When done, without letting the person being surveyed see the list, ask for the most memorable wanted button, and the most memorable unwanted button.

4. Repeat for as many people in your target market that you can.

5. Use the most popular WORDS in your promo. You're surveying for WORDS, not concepts. (On second thoughts I think this is my idea, not in the issue).

Paul

 

[sp declared]

Thanks Paul,

So basically, when you tabulate the survey results, you use the buttons that came up more times when you asked the end questions ("which one stays in mind as the most desirable/most unwanted?")?

Please dont tell me to clear up my mu's...

Sp Declared

 

[Dulloldfart]

As I remember it, you can pepper the high-scoring words/phrases throughout your promo, but for the headlines or most punched-up bit of the copy use the most memorable ones.

And I never signed the (legally worthless) bond that went with that issue. I was a course sup and had access to it anyway.

What's funny is for years the surveys being done had three columns, carefully omitting the "unwanted" column, so you could grade a phrase as very wanted, wanted, or most unwanted, and there wasn't any choice if you thought it was just a bit bad. And no-one could change the way it was done because that's what the issue said!!!

Paul

 

[rich]

What's funny is for years the surveys being done had three columns, carefully omitting the "unwanted" column, so you could grade a phrase as very wanted, wanted, or most unwanted, and there wasn't any choice if you thought it was just a bit bad. And no-one could change the way it was done because that's what the issue said!!!

Paul

So how did the issue get fixxed? r.

 

[Ladybird]

I can't find the issue, but here is the name of it:

BOARD POLICY LETTER 15 DECEMBER 1976R ISSUE V
REVISED 28 DECEMBER 1977
HIGHLY CONFIDENTIAL
PR SERIES 29R
THE BASICS OF REALLY FIND OUT SURVEY TECH.

There is more information here:

http://groups.google.com/group/alt....=survey+tech+really+find+out#5df6553ee98d2d50

 

[Dulloldfart]

So how did the issue get fixxed? r.

Dunno. The last time I saw it was in 1995. It may still have that silly typo in it!

I call it a typo, but it may have been omitted in the original. Like the author was just writing the thing at 3 a.m. and tossed it off without thinking too much about it.

Paul

 

[Div6]

Is there anyone who can direct me to a place where I can find the pl on the "Really Find Out" Survey? or a summary that pretty much explains its technology?

Has it ever been posted on the internet?

Thank you for the help.

Sp Declared

I have never seen the issue posted on the net.