What about a Kickstarter.com campaign to fund the printing of Tony's open letter in the Wall Street Journal?
I read somewhere it costs about $164,000 for a full page ad in the WSJ. While the LA Times, Variety and Reporter would all be good choices due to it being Tom's backyard and in his industry (hitting him where it hurts), the WSJ has a much, much larger readership. And where the trades might be unwilling to run an ad of this nature due to political concerns, it would be almost impossible for them NOT to run an article after the letter appears in the WSJ. You only need one big ad buy in a big market to get all the others to run a story. The multiplier effect could be unbelievable.
The Kickstarter campaign itself would need to be worded carefully to attract funding from people who are not necessarily familiar with the atrocities as we know them. Actually, in this regard, the letter itself is probably the best model since it doesn't say "Hey, Tom, we're gunning for you," it says "If you think Scn is so good for everyone, what do you have to say about its abuses?"
Maybe we even get Tony to reword it so that it's an open letter to all the famous scientologists he mentions at the end.
Ultimately, the very celebrity that Scn has used to attract (and decimate) others, could be used to shame it into answering for its atrocities.
I am willing to investigate costs, Kickstarter requirements and viability if others are interested.
I read somewhere it costs about $164,000 for a full page ad in the WSJ. While the LA Times, Variety and Reporter would all be good choices due to it being Tom's backyard and in his industry (hitting him where it hurts), the WSJ has a much, much larger readership. And where the trades might be unwilling to run an ad of this nature due to political concerns, it would be almost impossible for them NOT to run an article after the letter appears in the WSJ. You only need one big ad buy in a big market to get all the others to run a story. The multiplier effect could be unbelievable.
The Kickstarter campaign itself would need to be worded carefully to attract funding from people who are not necessarily familiar with the atrocities as we know them. Actually, in this regard, the letter itself is probably the best model since it doesn't say "Hey, Tom, we're gunning for you," it says "If you think Scn is so good for everyone, what do you have to say about its abuses?"
Maybe we even get Tony to reword it so that it's an open letter to all the famous scientologists he mentions at the end.
Ultimately, the very celebrity that Scn has used to attract (and decimate) others, could be used to shame it into answering for its atrocities.
I am willing to investigate costs, Kickstarter requirements and viability if others are interested.