Scientoloogy television ads question


Patron Meritorious
Looking for help in a research project. Several years ago, after a scientology television ad, there was an article concerning its effectiveness conducted by a research firm. The gist of the article was that there was that the advertisement was quite effective up to the point that the audience learned that scientology was the product being sold at which point response turned sharply negative. I haven't been able to find it and was wondering if someone had a link. Thanks.