That is an excellent analysis Gadfly. For me what "charge" I have left on Scientology stems from KSW. That's what got me and that was the basis for all the stupid brainwashed decisions I made while in. I never made it to OTIII and when I did hear the Xenu story (as an ex) I wasn't shocked because it wasn't a whole lot different from things I had already "internalized" from studying tapes and books.
The thing that shocked me was when someone called attention to the brainwashing in KSW and I realized that I had fallen for it hook, line and sinker. It was very humbling to realize that I was that gullible. I agree with you that is the root of the problem, and the thing that needs to be brought to light.
I think that it is this EXTREMISM (directly based on KSW and related issues) that needs to be pointed out over and over and over. THAT can easily be made real to the general public. Make comparisons to other very fanatical groups, and especially explain just how amazingly organized the whole Scientology indoctrination process is. How this indoctrination is systematically brought about through the application of study tech, Chinese School, repetition, "number of times over material equals certainty", briefings, events, musters, success strories, qual correction, disagreement remedies, ethics, justice, KSW #1 and Technical Degrades at the beginning of EVERY course pack, etc.
It seems that a decent journalist could put this all together in a very nice article. It is not difficult to understand, and not difficult to communicate to others. This aspect of intentionally created fanaticism needs to be explained and brought to light to the public at large. The "gung-ho" attitude. The "live or die in the attempt" attitude. The "never fear to harm another in a just cause" attitude. The disdain for "panty-waist dilettantes and namby-pamby types". The "never allow a half-minded approach" attitude. Tone 40, together on the same terms, all on-board 100%!!!! Cripes, I could spend 4-5 hours with all the volumes and cull MANY such quotes.
THAT message subliminally sinks into every Scientology Church member - largely unknowlingly and unconsciously. This creates a SEVERE uncompromising viewpoint, unlike anything anywhere else! Fundamentally, Church members come to accept and especially BELIEVE all of that.
It is rare anywhere else in the civilized world to find such a severe form of fanaticism where the members are uniformly convinced to conceive of themselves as being part of a VITAL formula where WHAT ONE DOES NOW (IN SCIENTOLOGY) DETERMINES THE FATE OF EVERY MAN WOMAN AND CHILD FOR ALL ETERNITY. I suspect that almost any person reading a careful detailed explanation of this would be floored! Hubbard has perfected the art of indoctrination, with gradients applied to the above aspects, in his Church of Scientology.