Now, this is a very sensible instruction from LRH that although it may be beneficial to exploit the outliers, aka millionaires, through creative innovation and targeting, it is equally if not more important to exploit the general population through standard actions that must be applied on a day-to-day basis.
Very wise council for any business.
However, upper management is a machine that constantly churns out hair brained ideas for new programs, events, promotional messages, services, etc. that pull people off their posts, transfers them, puts them on special missions and projects, forces them onto all-hands for days without sleep, diverts money and resources to non-standard things, conducts investigations and implements punishments that destabilize staff and public, lies and creates "shore stories" about ulterior motives for orders and PR flaps, the whole time siphoning off as much money as possible which is needed for staff and those very important standard actions, and on and on.
This is upper management's "standard actions" and much of that was directly ordered by LRH, known, tolerated and encouraged by him.
LRH talked about Pavlov making the lab dogs neurotic by: ringing the bell - feed the dog, ring the bell - beat the dog.
There are some sound lessons to be learned from Scientology. One of mine is that people tend to say what they think in spite of themselves. If you pay close attention to what LRH says, you will find an underlying contempt and mistrust of humanity. We are not in control, we are influenced by engrams, implants, BTs, evil intentions, overts and withholds and until we have been cleansed, tested and certified according to his standards it is assumed that we are degraded and incapable. He tells us that we are immortal and capable of infinite greatness and creativity and should be able to know simply because we are who we are and have experienced everything on the whole track already. Yet, then proceeds to bury us with a stream of micromanaging orders that are cast in stone like the word of god, each one with its own contradictory set of orders or arbitrary alternative to be exercised by upper management at will. Exercise creative uniqueness if you dare - if it pans out well you get a bone, if not, you will be taught to avoid attempting such unauthorized creativity again.
Over time, the food becomes less and of poorer quality and the punishments become greater and more finely woven into thought processes until the primary motivation is no longer food but the avoidance of punishment.
This is one of the best posts I have ever read on this board.