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A Rough Start for 'Knight and Day'
by Mike Krumboltz · June 23, 2010
Not so long ago, Tom Cruise was the biggest movie star on the planet. During the '80s and '90s, the guy could not miss. But then, one fateful day, the excitable star decided to jump on Oprah's couch. It's been a rough go ever since.
Many feel that the infamous moment, combined with a bizarre interview with Matt Lauer, caused his star power to tumble. His movies, which used to be sure money-makers, began to look a little risky. Does Cruise's newest film, "Knight and Day," put him back at the top of the box office? To quote our Magic 8 Ball, "outlook not so good."
According to the Los Angeles Times, the film, which opened on Wednesday, earned $3.8 million on its opening day. That may not sound too shabby for a Wednesday, but keep in mind that "Toy Story 3" took in $13 million during the same time period. Box Office Mojo lists the top Wednesday grosses of all time, and "Knight and Day" doesn't even come close to cracking the top 50, despite rising ticket prices. Ruh-roh.
This dubious beginning isn't a surprise to everyone. Over the past week, Web searches on the film have been tepid at best, despite a vigorous marketing campaign. Pre-release surveys revealed that audiences weren't excited about the movie. The L.A. Times speculates that the film will be lucky to gross even $25 million by Sunday. Compare that to the movie's budget: the LA Times estimates that production cost around $117 million. Marketing was "tens of millions more."
But it's not like this is "Gigli" we're talking about. The film has earned decent, if not glowing, reviews. Roger Ebert gives it three stars and Claudia Puig of USA Today writes that "Tom Cruise and Cameron Diaz make a surprisingly charming couple." True, the New York Times called it "loud, seemingly interminable, and altogether incoherent," but, hey, you can't please everybody.
Too bad, because according to Deadline, the box-office performance of "Knight and Day" could have an effect on another Tom Cruise flick -- the proposed "Mission: Impossible 4." The blog writes, "Hollywood has been buzzing that the studio might kill 'MI4' if 'Knight' doesn't connect with audiences despite Cruise's action hero character."
Slash Film calls this "speculation-ville." Still, if the numbers don't pick up there is one sequel we're sure nobody will ever green-light: "Knight and Day 2."
A Rough Start for 'Knight and Day'
by Mike Krumboltz · June 23, 2010
Not so long ago, Tom Cruise was the biggest movie star on the planet. During the '80s and '90s, the guy could not miss. But then, one fateful day, the excitable star decided to jump on Oprah's couch. It's been a rough go ever since.
Many feel that the infamous moment, combined with a bizarre interview with Matt Lauer, caused his star power to tumble. His movies, which used to be sure money-makers, began to look a little risky. Does Cruise's newest film, "Knight and Day," put him back at the top of the box office? To quote our Magic 8 Ball, "outlook not so good."
According to the Los Angeles Times, the film, which opened on Wednesday, earned $3.8 million on its opening day. That may not sound too shabby for a Wednesday, but keep in mind that "Toy Story 3" took in $13 million during the same time period. Box Office Mojo lists the top Wednesday grosses of all time, and "Knight and Day" doesn't even come close to cracking the top 50, despite rising ticket prices. Ruh-roh.
This dubious beginning isn't a surprise to everyone. Over the past week, Web searches on the film have been tepid at best, despite a vigorous marketing campaign. Pre-release surveys revealed that audiences weren't excited about the movie. The L.A. Times speculates that the film will be lucky to gross even $25 million by Sunday. Compare that to the movie's budget: the LA Times estimates that production cost around $117 million. Marketing was "tens of millions more."
But it's not like this is "Gigli" we're talking about. The film has earned decent, if not glowing, reviews. Roger Ebert gives it three stars and Claudia Puig of USA Today writes that "Tom Cruise and Cameron Diaz make a surprisingly charming couple." True, the New York Times called it "loud, seemingly interminable, and altogether incoherent," but, hey, you can't please everybody.
Too bad, because according to Deadline, the box-office performance of "Knight and Day" could have an effect on another Tom Cruise flick -- the proposed "Mission: Impossible 4." The blog writes, "Hollywood has been buzzing that the studio might kill 'MI4' if 'Knight' doesn't connect with audiences despite Cruise's action hero character."
Slash Film calls this "speculation-ville." Still, if the numbers don't pick up there is one sequel we're sure nobody will ever green-light: "Knight and Day 2."