TheOriginalBigBlue
Gold Meritorious Patron
Any Scientologist who has been trained in sales or dissemination has read this policy about come-on dissemination and the mystery sandwich.
http://www.carolineletkeman.org/c/archives/9682
(snip)
A recent look at dissemination revealed the following data:
DISSEMINATION BY MEANS OF PURVEYING A LITTLE PIECE OR SEVERAL LITTLE PIECES OF TECH (to answer questions, show how a person’s problem could be handled, show how the mind works, etc.) ENDS THE CYCLE AND TERMINATES THE REACH.
DISSEMINATION BY MEANS OF “COME-ON” STRENGTHENS THE REACH AND LITERALLY PULLS THE PERSON IN.
COME-ON
A thetan is a mystery sandwich. If we tell him there is something to know and don’t tell him what it is we will zip people into Div 6 and on into the org. So in using come-on, one simply does the above. You either have or you create interest in your prospects-then you channel them along. Their own curiosity will pull them along the channel, providing you created the correct mystery in the first place.
You channel by indicating where and how to get the data-never just GIVE the data. And one can keep on doing this to a person-shuttle them along using mystery. Dept 17 services especially should be geared to this, one service ending in some mystery that only the next Div 6 (or better yet, Div 4) service will solve. One can also put this type of come-on promotion in books one sells so the person buying the book is put into mystery and doesn’t just end on a win by reading that one book alone.
END-OFF
Reach gets blunted or terminated once a person gets his question answered, the solution to his problem, etc. Purveying random and little pieces of tech to a prospect and the public at large does just this. This is end-off dissemination. Thus one should gear one’s dissemination to the come-on and keep the prospect’s appetite for knowledge and mystery well stimulated and channel the person right along so that he will and does become an actual Scientologist.
In our case, the curiosity restimulated eventually will be fully answered and to the person’s complete advantage. When he is given a mere scrap of information, he has been denied the full data, gains and technology which will be his if he attains the benefits of major services.
(snip)
http://www.carolineletkeman.org/c/archives/9682
(snip)
A recent look at dissemination revealed the following data:
DISSEMINATION BY MEANS OF PURVEYING A LITTLE PIECE OR SEVERAL LITTLE PIECES OF TECH (to answer questions, show how a person’s problem could be handled, show how the mind works, etc.) ENDS THE CYCLE AND TERMINATES THE REACH.
DISSEMINATION BY MEANS OF “COME-ON” STRENGTHENS THE REACH AND LITERALLY PULLS THE PERSON IN.
COME-ON
A thetan is a mystery sandwich. If we tell him there is something to know and don’t tell him what it is we will zip people into Div 6 and on into the org. So in using come-on, one simply does the above. You either have or you create interest in your prospects-then you channel them along. Their own curiosity will pull them along the channel, providing you created the correct mystery in the first place.
You channel by indicating where and how to get the data-never just GIVE the data. And one can keep on doing this to a person-shuttle them along using mystery. Dept 17 services especially should be geared to this, one service ending in some mystery that only the next Div 6 (or better yet, Div 4) service will solve. One can also put this type of come-on promotion in books one sells so the person buying the book is put into mystery and doesn’t just end on a win by reading that one book alone.
END-OFF
Reach gets blunted or terminated once a person gets his question answered, the solution to his problem, etc. Purveying random and little pieces of tech to a prospect and the public at large does just this. This is end-off dissemination. Thus one should gear one’s dissemination to the come-on and keep the prospect’s appetite for knowledge and mystery well stimulated and channel the person right along so that he will and does become an actual Scientologist.
In our case, the curiosity restimulated eventually will be fully answered and to the person’s complete advantage. When he is given a mere scrap of information, he has been denied the full data, gains and technology which will be his if he attains the benefits of major services.
(snip)