Connecting Ideas vs Protecting Ideas
http://www.youtube.com/watch?v=0af00UcTO-c
In my next post I will present an idea, and ask for your connectivity.
Basic assumption: An idea is a single thing, something that happens often in an illuminating moment.
Arguably, an idea is a network. In the brain, a new idea comes about when neurons fire and connect in new ways. In life, multiple brains come together and fire in new ways. This post is about connecting ideas vs protecting ideas.
My friend Wanda came to me a few years ago for some advice. I have been known to give good advice, but mostly I listen and question and listen some more until a person comes up with their own, acceptable, good advice. In this instance and as aside, Wanda said, "I've been thinking of writing a book." Ah, ha! Now my interest piqued!
A year later, we had a book. I passed it out and around for review. All but one person liked it. That person did not like it for reasons best known to his hypercritical self. Bottom line though, it just wasn't good enough of a representation of the Wanda he knew. Then there were a few people who gave over-the-top, glowing reviews. From them I got no constructive criticism, so in that regard, that feedback wasn't helpful either. Perhaps eighty percent felt the book was very good to excellent. We took all of their comments to heart, made some improvements, then self-published. We self-published because we are operating on a shoestring. Publishers want big money up front with absolutely no guarantee of sales. Realistically, people who get paid up front, some of them for just the statement, "I think I might write a book," are people who have already been in the public eye. You know their political names. You know their star status. We are none of that.
Wanda's single idea, "Write a book," became an actuality when I said, "Let's do it." We have a book, and a fairly good one it is. The book is Wanda's calling card. It is her introduction. Next step is to get Wanda out on the road talking to people. No, she is not and never will be a guru. She is a woman with experience. She is the best marketing and sales person I have ever seen. If we are talking with someone who has a problem in that area, she can roll some brilliant, workable ideas right off the top of her head. I do not have this kind of freedom with marketing and sales. I can sell, but not with this level of creativity.
Sales/marketing is but one area where Wanda can be of assistance to the right people. She was a single mom. She would like to speak to groups of single moms to help them make more money and live better. And the desire to get out and about takes other forms as well. This week she is on an ocean cruise where she will speak and promote her book with like-minded people. She had done a half dozen radio talk shows. Still we don't have the traction we need to get rolling.
We have come a long way from simply thinking about writing a book, yet we are spinning our wheels. Self-help seems, at times, to be way more difficult than helping someone else. We are not trying to protect any aspect of this project, but maybe we have been protective out of old habit. There's no big money to be made here--or maybe there is. Enough money to keep on keeping on is the primary target. I want to help an old lady close out her life doing exactly what she feels she needs to be doing. By her own admissions, she's a kook. She's a character. She has stories, some fascinating, some unbelievable, all true. It is my belief that the most important aspect of what Wanda might deliver is simply the perception of can-do spirit. It is a message of getting knocked down and getting back up. It is a message of standing on one's own two feet and being response-able.
This is where I seek your connectivity and assistance because we are somewhat stalled and in need of an accelerant: How do we take this project to the next level? What is the next level? That sort of thing lingers stagnant in the mind.
Here is the intro to the book and Wanda:
Introduction
Wanda Novak, who is she?
Ms. Novak hails from a small, High Plains farming community. She was raised on an Indian reservation in Nebraska. Her mother, a renaissance woman, was a recognized registered nurse and anesthetist. During her career, her mother cared for people on Indian reservations all over the Central Plains. She also practiced public health nursing at major hospitals in Houston and Chicago.
Though possessing only a fifth-grade education, Wanda’s father was a successful cow trader, rancher, and farmer. Her mother and father married late in life. From the age of three or four, her parents instilled a tough work ethic and they were never soft on their only child. Wanda was never allowed to say the word “can’t,” but was instilled with independence and self-reliance.
Wanda, then Miss French, earned her first significant income raising 4-H calves (age ten). She was a champion figure skater making her way to Nationals at age fourteen, fifteen, and sixteen. Upon graduation from high school, at sixteen, her parents gave her $50 and told her to never come back for any more money. Wanda worked at the university while attending Kansas State. She has since continued her education in numerous fields including banking, advertising, broadcast, public relations, real estate, property appraisal, farming, ranching, veterinary work, business consulting, training and coaching; investments, commodities and stock brokering.
Wanda was the first woman livestock market-reporter on a major livestock terminal in Omaha. She also worked at Skelly Oil as an assistant to the vice president of advertising, working with network radio and TV shows that Skelly Oil sponsored. Later, Wanda was executive assistant to the richest man in Kansas. She worked with him in over twenty corporations that he owned throughout the United States.
Wanda worked in advertising, broadcast, and public relations in Austin, TX. She was helping with President Kennedy’s trip to Austin when he was killed in Dallas. She continued her work in advertising, broadcast, and public relations with projects for President Lyndon Johnson and Governor John Connally. During that time, Wanda originated the first written tour of the Texas Capitol in Austin; it is believed this text is being used to this day.
Wanda worked with several movie stars handling Public Relations for John Wayne’s Alamo, Who Shot Liberty Valance, the public appearances of TV stars from Bonanza and Gunsmoke, as well as many well-known night club entertainers.
Returning to the Omaha area, she worked in advertising and public relations. Wanda was the first woman vice president of a major ad agency in Omaha and, later, the first woman to sell television advertising time in the United States. At a time when the industry and the media were totally male-dominated, Ms. Novak, now widely known as “Wonderful Wanda,” was the Top Producer in her field.
For seven years Wanda worked in advertising by day then she tended a herd of four-hundred mother cows, a feedlot of one-hundred twenty head, and played the commodities market for another ten to twelve hours of the day, seven days a week. This is how she took her annual income from $4,200 to over $500,000 in just seven years.
After a series of personal tragedies she began a study of life and the spirit. In this pursuit she traveled to various countries examining the subjects of life and death. She delved into several spiritual studies in the United States. Today, she continues her pursuits of knowledge and matters of the spirit as well as business.
Bringing her unique work ethic and perspectives into focus during the mid-1990s, Wanda Novak created a coaching and training company (before it became such a popular profession) where she met and worked with several well-know personalities and celebrities from the High Plains to the cities of Dallas-Fort Worth, and parts in between.
Wanda is presently in Florida designing her next book and planning a lecture tour around this one. Wanda’s activities are now about, as she says, “Giving back.” Among the things she would like to talk about are the “9 Incredible Tools Smart People Use to Get What They Want.” The nine “tools” are introduced herein.
I hope this introduction gives sufficient reason to read the book, and we hope the book gives compelling reason to lend an ear when Wonderful Wanda comes to your area.
Ted Crammer
Editor
Prologue
One day when I was still young, I realized that no female on either side of my family had lived past the age of fifty. I assumed that would be my fate as well. I decided to set my life goals star high. Then wasting no time, I passionately reached for them. However, in the back of my mind, I held fifty as my cutoff point.
Here I am today, fifty and then some. What a surprise! Either the gods are playing a huge joke on me, or there is another reason why I am still here. I choose to think there’s another reason, a good reason. Every morning as I awake and feel my feet hit the floor, I thank God for the gift of life. I finally realized that my mission here in this life won’t be complete until I have shared some of the things I have learned along my way. I hope to be around for quite a while because I have a great deal to share.
I should begin by defining success. If finding and marrying the love of your life is your idea of success, then I have been successful. If having your own flourishing business is your idea of success, then I have been successful. If flying your own airplane is your idea of success, then I have been successful. If driving an expensive car such as my Maserati is your idea of success, then I have been successful. If consistently leading all other salespeople on your company’s stat board is your idea of success, then I have been successful. If earning a million dollars is your idea of success, then I have been successful. If world travel… Well, you get the idea.
To me, success means reaching for and achieving my goals. Some people have attained status, wealth, or other things that many of us would label as success, yet some people find no joy in what they have attained. I have known a few people like that. They became a doctor, lawyer, engineer, or something else, primarily to please another, not to please themselves. Some people reach a goal, but it’s not their own goal. This, too, can lead to no joy. I would have to add that success means setting and reaching one’s own goals and, though the challenges may be difficult and many, one remains energized by his or her goals and expectations.
My life hasn’t been one, long successful rise to the stars. Like many other people I know, I’ve had my ups and downs. My highs have been very high by almost any standard, higher than many people will ever achieve. In contrast, my lows have been very low, lower than many people will ever have to experience. Between the extremes of high and low, life always handed me a lesson. It was my responsibility to figure out what that lesson was, then deal with it.
Dictionary Use
For clarity sake, I have taken to defining a few key words throughout the text. I used several different dictionaries, then I focused on exact definitions within those volumes that expressed what I wanted to say. Modern dictionaries aren’t always the best, in my estimation. Though it is nearly one-hundred years since its last printing, I enjoy The Century Dictionary. It’s big; it’s beautiful; it’s comprehensive. Also, it is available for free, on-line. Referring to it facilitates a wonderful, liberal education that won’t cost a person anything but time and attention.
A person could begin, as I have done, by looking up any word that grabs his or her curiosity. If there is a word in the definition that they don’t fully comprehend, they would look that up, too. Over the years, some of the words I chose to delve into were: power, will, individual, spirit, intention, purpose, prosperity, life, liberty, happiness, responsibility, and more.
Coaching
I refer to coaches and coaching throughout the book. Most of us know about coaches in sports activities; I had a skating coach when I was young. There are many styles of coaching, and any subject or activity can be coached. A good coach is able to impart experience, craft, guidance, inspiration, and so on. The best coaches, in my estimation, are also able to bring forth (educe) the best qualities and performance resident within the student.
My father coached me in the care and handling of calves as well as other farm animals. He coached me on buying and selling livestock—and other subjects. My mother coached me in public speaking, manners, self-defense, and more. This style of coaching is probably the most common type. It is often presented as a small bit of eduction occasioned by a great deal of indoctrination. For the most part, my early coaches told me about the subjects they wanted me to understand, enough to elicit my participation. They didn’t ask for my thoughts on the matter, just my performance.
Compare educe with indoctrinate.
There is another form of coaching that depends primarily on eduction with a minimal amount of indoctrination. This style allows an individual to examine his or her own thoughts and experience, draw their own conclusions, then set their own course for the future. This method is aimed at bringing out what is best in a person. Most often when I refer to “speaking with my coach,” this is the style of consultation I am referring to.
The earliest known form of fostering critical thinking is called the Socratic method. The focus is on giving students good, probing questions, not answers. With continued probing into a subject, an inquiring mind can come to evaluate, accepting or rejecting on one’s own determinism, what is important to the person, and what is not.
This style of coaching is direct and businesslike, yet warm and friendly. It is compassionate, but unforgiving in quest for truth. A good coach is skilled at holding one’s feet to the fire until a particular matter (difficulty, upset, goal, etc.) has been resolved. The following quote works very well in describing the coach and student relationship:
But oh! the blessing it is to have a friend to whom one can speak fearlessly on any subject; with whom one’s deepest as well as one’s most foolish thoughts come out simply and safely. Oh, the comfort—the inexpressible comfort of feeling safe with a person—having neither to weigh thoughts nor measure words, but pouring them all right out, just as they are, chaff and grain together; certain that a faithful hand will take and sift them, keep what is worth keeping, and then with the breath of kindness blow the rest away. — Dinah Craik, A Life for a Life, (1859)
Wanda's web site:
http://www.neversaycant.net