Well..... I am familiar with Matt Hanses and his parents. I believe he did write this.
The orgs probably have totally unreal quotas set for their own event attendance, book and meter sales, course and auditing sign ups. I'm assuming their events are going to be within a week of the Flag event.
His email sounds desperate to me....looking desperately for an answer, for stats to go up, for pay to go up, for the answer as to why more people are not in the org, on course, in session. He's ED FDN now (was HES). It sounds like he desperately wants the tech to work and change the world like he's been told it would his whole, entire life. To make himself right and his parents right for giving their lives to this.
It sounds very sad to me.