for those, who had this go by them:
Jack observed a malapropism.
malaprop |ˈmaləˌpräp| (also malapropism)
noun
the mistaken use of a word in place of a similar-sounding one, often with unintentionally amusing effect, as in, for example, “dance a flamingo ” (instead of flamenco).
ORIGIN mid 19th cent.: from the name of the character Mrs. Malaprop in Sheridan's play The Rivals (1775) + -ism .
incite / insight
incite |inˈsīt|
verb [ trans. ]
encourage or stir up (violent or unlawful behavior) : the offense of inciting racial hatred.
• urge or persuade (someone) to act in a violent or unlawful way : he incited loyal subjects to rebellion.
DERIVATIVES
incitation |ˌinsīˈtā sh ən| noun
incitement noun
inciter noun
ORIGIN late 15th cent.: from French inciter, from Latin incitare, from in- ‘toward’ + citare ‘rouse.’
THE RIGHT WORD
The best way to start a riot is to incite one, which means to urge or stimulate to action, either in a favorable or an unfavorable sense.
If you instigate an action, however, it implies that you are responsible for initiating it and that the purpose is probably a negative or evil one

the man who instigated the assassination plot).
Foment suggests agitation or incitement over an extended period of time

foment a discussion; foment the rebellion that leads to war). An instigator, in other words, is someone who initiates the idea, while a fomenter is someone who keeps it alive.
You can provoke a riot in the same way that you instigate one, but the emphasis here is on spontaneity rather than on conscious design

her statement provoked an outcry from animal rights activists).
To arouse is to awaken a feeling or elicit a response

my presence in the junkyard aroused suspicion), or to open people's eyes to a situation

we attempted to arouse public awareness).
But once you've aroused people, you may have to exhort them, meaning to urge or persuade them, by appealing to their sympathy or conscience, to take constructive action.