Markus
Silver Meritorious Patron
Re: The basis of the coercion and Hard Sell
Thank you for this post Gadfly.
Hubbard was a criminal abusive asshole! Sorry, normally I try to be as objective and handsome as possible but this had to be said right here and right now.
Love
Markus
Here are references that are GOSPEL and that are in EVERY reg's and recruiter's "hat pack". These references are DRUMMED into the heads of regges and recruiters. They are crammed on these OVER and OVER and OVER, until they AGREE with every (bogus) statement made by Hubbard. They are drilled over and over to be able to "think with this data" and "use this data" to FORCE parishioners to pay and start services. Some get VERY GOOD at this.
Hubbard was right below when he said, "when that one fact becomes real it all falls into place". It does. If you BELIEVE, if you AGREE, if you are convinced, and if you are "certain" that "Advanced Courses are the most valuable service on the Planet" and that "Advanced Courses rehabilitate the Thetan to his OT abilities and last forever and give immortality", THEN you will stop at nothing to take EVERY PENNY from every prospect. And, often, you will GIVE every penny that you have - because you have "bought into the deception".
Here are CHURCH DOGMA, or Scientology "scriptures", that all Scientologists, and especially regges and recruiters, are brain-washed into accepting and agreeing with:
Hard Sell
If the Captain does not know that Advanced Courses are the most valuable service on the Planet he will not be able to understand HARD SELL. Therefore he must realize: That life insurance, houses, cars, stocks, bonds, college savings, all are transitory and impermanent and based on things not surviving, or on things that are in fact being destroyed.
Advanced Courses rehabilitate the Thetan to his OT abilities and last forever and give immortality.
"Hard sell" is based on knowing and promoting in this line (TRUTH!) and not being reasonable about people who want "other things" or "other practices". There is nothing to compare with Advanced Courses. They are infinitely valuable and transcend time itself.
L. Ron Hubbard
from Flag Mission Order 375
14 August 1970
It is necessary in writing an ad or a flier to assume that the person is going to sign up right now and he is going to take it right now. This is the inference. One does not describe something, one commands something.
You will find that a lot of people are in a more or less hypnotic daze in their aberrated state, and they respond to direct commands in literature and ads. If one does not understand this, and if he doesn't know that Dianetics and Scientology are the most valuable services on the planet, he will not be able to understand hard sell or be able to write good copy.
So realize that you are not offering cars or life insurance or jewelry or stocks or bonds or houses or any of the transitory and impermanent things which are based on things which are not surviving or on things that are in fact being destroyed. You're offering a service that's going to rehabilitate him.
Hard sell means insistence that people buy. It means caring about the person and not being reasonable about stops but caring enough to get him through the stops and barriers to get the service that's going to rehabilitate him.
That is the sole reason for our use of surveys and promotion and marketing in the first place.
When that one fact becomes real it all falls into place and it should be a short step then for a copywriter to produce an ad that attracts, interests, creates want and sells Scientology products and services.
L. Ron Hubbard
from HCO PL 26 Sept 79 III Copywriting
A great deal of Scientology indoctrination involves getting each member to accept and believe - "to know" - that Scientololgy services are the most valuable on the planet. Once you understand THAT about the Scientology mindset, it is easy to understand HOW and WHY they are so fanatical, persistent and forceful.
They actually BELIEVE this nonsense. With all of their hearts and souls.
Realize that this "knowing" in Scientology is actually "believing", as "with faith", as it has NOTHING to do with anything outside of the minds and imaginations of the believers. They "agree" with all Hubbard's many claims and assertions, but most of these are NOT "true". It IS "real to them". That is part of the trick of Scientology - how to make complete nonsense appear as "real".
Part of the lower reference explains how Scientology NEVER "discusses" or "describes" ANYTHING when trying to get you to act or behave. They only and always COMMAND. They run "tight 8C" on you. They aim to "control" your every action. They force you to do what they believe your "reactive mind" is telling you NOT to do!
That is why they have no problem with locking you in a room for 5 or 6 hours, with 5 staff members, and overwhelming the shit out of you until you cave in and PAY. I mean, heck, it isn't really "you" who is being attacked and resisting, it is just that pesky "reactive mind". You will THANK THEM once you "make it to full OT"! (or so they have often said)
Thank you for this post Gadfly.
Hubbard was a criminal abusive asshole! Sorry, normally I try to be as objective and handsome as possible but this had to be said right here and right now.
Love
Markus