HelluvaHoax!
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Real good point from 2013. Relevant now.
In marketing you have to fill the vacuum, especially on the Internet. You have to get in people's minds. Otherwise someone else, a competitor, will fill the vacuum.
By having a siege mentality and hiding, DM and his COS are creating a powerful vacuum, which is being filled by critics, ex-members, news media, bloggers, book reviewers, documentary makers, and others. In the end, right or wrong, they'll own the lion's share of people's minds in this "battle of ideas."
DM can never speak in the open or be interviewed on camera because there'd be way too many dangerous, reputation-killing, cult-killing questions asked. Plus he'd be on the record, which would be a big liability in any future lawsuits.
Hard to get an SO exec or staff member out front for the same reasons. Plus they could be immediately poisoned (go into doubt and blow) by the new information that's presented to them from outside the cult bubble. (Too numerous to list but you know it already.)
Marty is an ideal answer. He can defend. He can get intense (like he did for a bit in the last two videos). He can be a veritable hit man, an idea and reputation killer when needed. He's heard everything and will not get poisoned. Apparently he'll do and say anything, which is exactly what's "needed and wanted" right now as the COS declines. On a death march in the states, it seems.
He's arm's length to the corporation -- merely hired on-screen documentary talent. Anything he says wouldn't have the same legal liability as utterances DM or senior staffers would go on the record with.
Marty . . . the new arm's length spokesperson and special projects guy.
Now, they have somebody . . . sorta.
Too little . . . too late though.
Make any sense? (I've had a couple drinks tonight, LOL!)
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First of all....let's get the priorities out of the way. What kind of beer did you drink tonight? The bottles in the giff suggest Stella Artois? lol
Now on to the rest of our unfinished business. . .
GREAT POST!!








Only to get some silent internal half-acknowledgement, "Keep going..." as he returns to his propaganda lines in this dogged task to which he committed himself. Line by line by line by line, through the book he tediously reads and spouts any vague disagreement he can. MUST... FINISH ... BOOK!
He started on this course at least 1-1/2 years ago.
It was a good lesson in what happens to people who think they are above truth and integrity, if nothing else.